Noor Haddad / Copywriter
A close-up of a typewriter with a sheet of paper reading 'the best way is just to start!'.
A woman typing on a laptop in a small clothes shop. Noor Haddad
words for small webshops

Product pages that sound like the person who made the product

About

I write for webshops with one to five people: product descriptions, About pages, and the email that goes out when somebody leaves a basket. I visit the shop or call the owner first, every time, and keep a case file of how they talk.

See my work

Talking shop
Hear me on the Small Shop Podcast

Hands typing on a black typewriter on a table in a busy street.

CV

Download
An old handwritten letter lying on a polished wooden table. I start with how you talk
Hands typing on a laptop resting on a white marble table. Then I write it down

What I write

Product pagesAbout pagesBasket emailsNewslettersShop signageInstagram captionsGift guides
InstagramLinkedInSubstackBluesky
Selected work
P

Pin & Paper

Haberdashery, Margate

Two hundred product pages rewritten in Hilary's own voice, from "red ribbon 2 m" to a little story for every ribbon. Returns fell because people knew what they were buying.

Year
2025

Pages
214

View case file
A smiling shopkeeper leaning on her counter in a colourful craft shop full of ribbons and jars.
C

Corner Larder

Grocer, Peckham

A new About page and a weekly "what came in" email. Grace's way of describing a mango is now the reason people open it.

Year
2025

Emails
52

View case file
A smiling grocer behind her counter in a small shop packed with shelves of food.
T

Two Aprons

Coffee roasters, Leeds

Tasting notes that a normal person can understand, for sixteen coffees, plus the subscription page. Subscribers doubled in a year.

Year
2024

Coffees
16

View case file
Two café owners in aprons standing side by side behind their counter.
What I do

01. Listening

A visit or an hour's call. I record how you describe your products to a customer, because that is the voice your shop should have.

02. Product pages

Every description short enough to read on a phone, with the one detail that makes somebody buy.

03. About pages

Who you are, why you started, and why it matters to the person reading, in under 300 words.

04. Emails

The welcome, the basket reminder, the monthly letter. Written once, used for years.

Where a shopkeeper's voice meets the page

Small shops win because they are people, not brands. My job is to make sure the website sounds like you on a good day.

Learn more
A black and white photo of a smiling shop owner standing among crowded shelves of antiques.
Before you brief me
A man in a blue shirt standing among the stocked shelves of a small shop.

Send me your best sellers

Your top ten products and the three questions customers always ask about them. That is where we start.

A shop front crowded with potted plants under a painted portrait.

Give me an hour

One conversation, recorded, about your shop. I do the rest; you only read the drafts.

A laptop and a glass of tea on a café table by a window.

Know the price

£45 per product page, £280 for an About page, £600 for a set of five emails. Fixed, in writing, before I start.